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Advisors are kind, compassionate and caring. You’re also persevering and agile. You’ve beaten back the robos. You’ve smoothly transitioned from focusing solely on investments to holistic wealth management.

You’ve made clients feel comfortable dealing with mega-firms, by preserving personal relationships.

While facing unrelenting fee pressure, you’ve maintained not only your level of fees, but (for the most part) the AUM-bundled fee structure.

These are no small feats. But don’t rest on your laurels.

This isn’t another article on what’s likely to happen to your industry. I don’t have a clue.

Rather, it’s about the one group who you routinely abuse in a cruel yet unintentional way and the devastating effects of your conduct.

Unless you make some significant adjustments, your livelihood faces a threat you can’t overcome.

What’s that group?

Yourselves.